VC: Defining our Unique Selling Point (USP)
Once again following a similar process we developed our USP.
Our USP is that we are working in the future. We have that advantage over competitors, who are working in the past.
Our USP is twofold. Firstly we truly enjoy what we do, which inspires us to do the best job that we can possibly do. Secondly that we are working in the future; ordinary items can be intelligent, an ad campaign can be a circuit board, and a public space can react when it knows who you are.
Our biggest USP is the fact that we really enjoy what we do - we find our line of work extremely fun and challenging.
Chris' USP was clearly the strongest of the three and embodied our ideals very well. Because of this we decided that his one was clearly the one we should use.